Lego Ad Campaign

Thinking back to the days of my childhood LEGO definitly was an important part of my world. As I was as child that often played on its own at home, I spent a lot of time creating freaky houses, castles, space stations and starships from a – at that time – very limited set of different LEGO bricks. During the last years, when I saw LEGO sets being provided with more and more special bricks and elements, the number of which has increased to a nearly unmanageable variety today, I got a bit disappointed that the company didn't trust in its greatest strength: to challenge and develope imagination through simplicity.

Today I stumbled upon some images of a new campaign done for LEGO by US-based agency Blattner Brunner. ... read

A Certain Degree of Pain

Finally it's done. On July 7th 2009 I successfully passed my final thesis presentation. The last semester was a hell of a ride. I don't say it was too wild and fast but slow and painful. ... read

First Impressions

Ok, I'm behind schedule a bit. I didn't expext it taking two days to build the tower from all its several parts. I applied 48 typographic elements to 36 styrofoam blocks and cut off 48 fixation bars. ... read

Two Weeks Left And A Tower To Be Built

Even if I don't think someone seriously missed me during the last weeks without any new blog posts, I want to give a short insight into my current and last project I'm doing to – hopefully – get my bachelor degree this summer.

The topic I've chosen – more or less unrestricted – last autumn for my thesis project was on social decline and exclusion. But while I was working on my culture-theoretical thesis paper earlier this year I realized that these phenomenons today are just symptoms of a continuing development of flexibilization of labor conditions while social servies are cut back simultaneously. Sounds like a sociologic topic. ... read

Designers As Font Distributors?

Currently a wave swashes through the Twitter stream: Linotype updated its EULA and now permits embedding their fonts into non-commercial websites. This move as well as the upcoming start of the font-embedding service Typekit stimulated the discussion on the CSS3 feature once more. And all designers all around the globe are already envisioning the world wide web being a place of manifold and beautiful typography in the near future. ... read

Typo Berlin 2009: The Panel

Back from five wonderful days in my beloved Berlin, after an inspiring TYPO Berlin 2009 and several panic attacks during the days last week because of the much too short time left to finish my thesis project, I finally spared time to start evaluate my various TYPO BERLIN impressions and notes. Some of them will be reflected in the one or other blog post in the near future.

I want to start with on of the – a least for me as a young, passionate and uber-idealistic designer – most interesting parts of the conference. Titled New Horizons or Resignation Fontblog's Jürgen Siebert – as announced here some weeks ago – got together representatives of the branch of communications design in Germany like Erik Spiekermann with members of the most important German design-related professional associations. Also the public authorities were represented through pleasent and appreciably motivated Tanja Mühlhans, the referee for media and film industry at Berlin's senatorial administration. ... read